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• Search engines, directories and PPC-engines Search engines use computer programs ("spider") to browse through the entire Internet, read pages, and automatically index the content into large searchable databases. Directories are human powered hierarchical structures of links to websites. The largest directories are Yahoo!, LookSmart, and ODP. PPC-engines have greater similarities to other online advertising products than traditional search engines. The biggest PPC engines are Google, Overture, eSpotting, Findwhat, and Kanoodle. In PPC-engines, users bid for the position they want in the search results. The highest bidder receives the top result, the next highest bidder receives the second result, and so on. •
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